Update News on 4 Nov,2011
www.media.holden.com.au
Commodore Leads Holden Sales In October
Combined with the popular Cruze sedan, Holden’s Adelaide-built models accounted for around 58 per cent of the company’s sales so far this year.
Holden achieved 12.0 per cent market share in October with solid performances across a number of carlines including Cruze, the Captiva 5 and 7 SUV and the hard-working Colorado LCV.
Holden Director of Sales Philip Brook said constrained availability of Cruze and Captiva models limited Holden’s performance last month, with demand outstripping supply.
“October was a pretty challenging month for us. Customer demand for Cruze and Captiva was greater than availability, which can be a nice problem to have,” he said.
“We expect the situation to improve in November and we’re really excited about new models of Barina and Cruze hatch arriving, which will help meet demand in the months ahead.
“Commodore continues to be a cornerstone of the Holden model line-up. We’ve added around $9,500 of extra value to Commodore with the special edition Equipe, which adds extras like 18-inch alloy wheels, rear-view camera and rear park assist.
“It will be a tough fight to the end of 2011 but with Commodore Equipe at dealers, Cruze hatch going on sale next week, and the new-generation Barina hatchback arriving this month, we’re looking forward to a strong finish at Holden.”
After months of planning, Holden’s Vehicle Operations celebrated the start of local Cruze hatch production last week. The model year 2012 Cruze hatch and sedan go on sale around Australia from Tuesday 8 November.
For more information on Holden visit: http://www.media.holden.com.au/ or http://www.autonews.net.au/
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